With over a decade of experience in watchmaking, Naviforce specializes in combining exquisite craftsmanship with innovative design.
This article will introduce the manufacturing process of Naviforce watch cases, showcasing each crucial step from material selection to precision machining.
Whether you're a watch enthusiast or industry expert, this article will take you behind the scenes of our workshop to explore the meticulous journey from raw materials to finished masterpieces.
Design and Prototyping
The creation of a watch case begins at the design stage, where our design team invests significant time and effort in transforming initial design concepts into detailed sketches. This phase considers not only the watch's appearance, dimensions, and shape but also the movement assembly space and wearing comfort.
During this process, we thoroughly explore every detail through hand-drawn sketches and concept drawings, investigating various forms and structures. Once the design direction is clear, we turn to advanced CAD (Computer-Aided Design) software, utilizing its powerful capabilities to precisely depict every curve and angle, creating accurate digital models of the case.
Furthermore, we create multiple three-dimensional (3D) renderings to simulate the final product's appearance and structure, ensuring design feasibility in actual production.

Material Selection and Treatment
The creation of an outstanding watch case begins with the selection of the perfect material. Common materials include stainless steel, zinc alloy, ceramic, gold, carbon fiber, and others, each with its own unique characteristics, influencing the watch's appearance, weight, durability, and cost.

In over a decade of watchmaking experience, Naviforce has adhered to three core principles: quality assurance, craftsmanship compatibility, and cost-effectiveness.
Different designs of watch models use materials with varying properties.
For example, sports models typically use corrosion- and impact-resistant materials, while fashion models focus on the aesthetic appeal and texture of the material.
Once the material is selected, the next step involves the manufacturing and treatment process of the case, which consists of five major steps:
1. Molding (casting and shaping)
2. Preliminary processing (turning, drilling, and milling)
3. Surface finishing (polishing, brushing, and sandblasting)
4. Surface treatment (engraving and electroplating)
5. Assembling the case parts (decoration, buttons, glass, etc.)
Manufacturing Process
Mold Forming and Casting

For complex case shapes, casting or die-casting processes may be used, especially in mass production, ensuring consistency across all cases. This method significantly reduces costs and increases production efficiency. The models produced by die-casting machines are called "blanks," which have rough edges but already possess the finished product's outline.
Initial Processing
This stage typically uses CNC machines for precision machining, gradually processing the blank into precise shapes and dimensions through turning, milling, and drilling.
First, using turning technology, we precisely machine the case's external contours and internal holes on the lathe, removing excess material to form the basic shape.

Next, through drilling, we precisely create holes in the case, preparing for the installation of components like buttons and screws.

Finally, using milling technology, we further process the case's surfaces, grooves, and complex contours, giving the case more refined details and perfect shape.

Surface Processing
After precise turning, drilling, and milling, we enter the crucial surface treatment phase. To create perfect visual effects, we employ various techniques including polishing, brushing, and sandblasting.
.● Polishing: Using progressively finer abrasives, we create a mirror-like surface. This technique is typically used for high-end luxury models, providing a smooth, lustrous finish that enhances the watch’s elegance and sophistication
.● Brushing: Produces evenly spaced, directional lines that capture and reflect light beautifully. This process is commonly employed in sport or tool watches, creating a subtle matte effect that enhances durability and minimizes visible scratches, making it ideal for rugged, everyday wear.
.● Sandblasting: Creates a matte texture for contrast, adding a unique tactile feel to the case. It is especially effective in dive watches or military-style watches, where the rough texture increases scratch resistance and gives the watch a more robust, utilitarian look.

Each technique requires years of experience to master, and we often combine multiple finishing styles on a single case to create dynamic visual effects.
Surface Treatment

Surface treatment processes like engraving and plating enhance both appearance and durability. Modern engraving technology is highly advanced, allowing almost any text or image to be engraved on watches.

Watch series often feature color variations through plating - a final electrochemical process that creates finishes in rose gold, yellow gold, black, bronze, brown, blue, etc.
Case Component Assembly

After all processing and treatments, the case enters the final assembly stage. At this point, internal and external components are assembled, quality-checked, and registered in inventory. Once all components are confirmed, they're sent to the packaging department for final assembly and packaging.

Contact Us
Ready to explore a partnership? Contact our business development team. Join the growing family of Naviforce partners worldwide. Contact us today to discuss how we can support your watch business goals.

Naviforce: Your Trusted Partner in Quality Timepieces
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Post time: Feb-24-2025