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The market for watches is ever-changing, but the basic concept of buying a watch remains largely the same. Determining the value proposition of a watch involves considering not only your needs, budget, and personal preferences but also factors such as the watch movement, performance, material quality, design, and price. By examining the overall hardware and software configuration of the watch and its price positioning, you can ensure that the watch you choose meets your expectations.
Movement—The Core of a Watch:
The movement is the core element of a watch, and its quality is a key factor affecting the watch's performance. Currently, there are four main grades of movements in the market: in-house movements from top brands, Swiss movements, Japanese movements, and Chinese movements. Swiss-made movements are generally considered high-quality, but there are also excellent movements manufactured in other countries. For example, Japanese movements, such as those from Seiko, are known for their stability, low maintenance costs, and affordable prices, allowing customers to obtain reliable, durable, and accurate timepieces at relatively lower price points.
NAVIFORCE has been collaborating with the internationally renowned watch brand Seiko Epson for over a decade, customizing various movements from Seiko. The product line includes quartz movements, automatic mechanical movements, and solar-powered movements. High-quality movements can provide precise timekeeping, with an accuracy error of less than 1 second per day. Additionally, with a good battery management system, the battery can typically last 2-3 years under normal conditions, extending the lifespan of the watch.
Material Selection and Manufacturing Quality:
In addition to the movement, the tangible value of a watch is mainly determined by the materials used for the case, strap, and crystal, which directly affect the watch's functionality and durability. Features like waterproofing and shock resistance are often enhanced by high-quality materials or craftsmanship, which can improve the watch's lifespan and value.
NAVIFORCE uses premium materials for the crystal, strap, and case, providing excellent performance and durability. For instance, hardened mineral glass crystals, genuine leather straps, and zinc alloy cases are utilized, ensuring each detail is meticulously crafted to provide optimal protection. Mechanical watches feature stainless steel cases and sapphire glass crystals, offering customers an experience that exceeds expectations. Catering to the needs of our customers and maintaining meticulous craftsmanship has been our commitment throughout our years of watchmaking.
Most of NAVIFORCE's products come with multifunctional displays, catering to the everyday usage needs of our customers. Before being stocked, each watch undergoes rigorous technical testing, including waterproof tests, 24-hour timing tests, and shock resistance tests. Additionally, all products undergo waterproof experiments to ensure that every watch delivered to our customers meets our high standards of satisfaction.
Watch Design and Style:
While watch design is highly subjective, an exquisite and luxurious appearance tends to be more appealing, influencing customers' preferences and how often they wear the watch. NAVIFORCE focuses on original design, keeping up with trends, and always prioritizing user experience. Our flexible development mechanism integrates various elements preferred by users into watch designs, offering consumers a diverse range of styles, rich colors, and powerful features.
When assessing value for money, price is also a crucial factor. Consumers, when purchasing a watch, often have a certain price expectation in mind. By comparing the price differences between similar watches, they can select a more affordable option.
About Watch Brand Reputation:
According to Statista data, the revenue of the global watch and jewelry market is estimated to reach a staggering $390.71 billion by 2024. Faced with this thriving market, competition in the watch industry is becoming increasingly fierce. In addition to world-renowned brands such as Patek Philippe, Cartier, and Audemars Piguet, many niche watch brands have also successfully emerged. This is thanks to their continuous pursuit of design, quality, craftsmanship, innovation, technology, and improvement in user experience.
Choosing watches produced by reputable watch factories can ensure the quality and reliability of the watches. NAVIFORCE has been deeply involved in the watch field for over a decade, continuously introducing a variety of original design watches based on market demand, gaining the preference of watch dealers and consumers worldwide. During this period, NAVIFORCE has also continuously optimized its production line, forming a scientific and controllable operation process from the selection of raw materials to the assembly of watch parts and after-sales support.
This ensures that the products are always maintained under high standards and strict requirements. Our products are exported to more than 100 countries and regions worldwide and are widely recognized by customers. In addition, we have obtained multiple international certifications and third-party product evaluations, including ISO 9001 quality system certification, European CE certification, ROHS environmental certification, and others.
Post time: Mar-14-2024
